and Res., Patient and Physician Attitudes and Behaviors Associated With DTC Promotion of Prescription Drugs at 31-32 (2004), https://www.fda.gov/files/drugs/published/Patient-and-Physician-Attitudes-and- Behaviors-Associated-With-DTC-Promotion-of-Prescription-Drugs-Final-Report.pdf (finding that direct- to-consumer advertising prompts consumers to ask physicians about previously undiagnosed conditions and empowers patients to have more informed treatment discussions). See also Bates v. State Bar of Arizona, 433 U.S. 350, 364 (1977) (“[C]ommercial speech serves to inform the public of the availability, nature, a

y Res., Actitudes y comportamientos de pacientes y médicos asociados con la promoción de prescripción de DTC Drogas en 31-32 (2004), https://www.fda.gov/files/drugs/published/Patient-and-Physician-Attitudes-and- Behaviors-Associated-With-DTC-Promotion-of-Prescription-Drugs-Final-Report.pdf (encontrando que directo- La publicidad dirigida al consumidor incita a los consumidores a preguntar a los médicos sobre afecciones no diagnosticadas previamente. y permite a los pacientes tener discusiones sobre tratamientos más informadas). Véase también Bates contra el Colegio de Abogados del Estado de Arizona, 433 U.S. 350, 364 (1977) (“[E]l discurso comercial sirve para informar al público sobre la disponibilidad, naturaleza,